Before the new It’s Mine bottles reached retail shelves Diet Coke fanatics got a sneak peek delivered to their doorstep. We designed three different kits for three different tiers of influencers; Tier 3 influencers received just the bottle, while Tier 1 influencers also received matching accessories. Social engagement was good, but we took it up a notch by sending personalized, bedazzled bottles to each Kardashian. Both Kris and Kim shared snaps with their millions of fans.