To kick-off the launch of the new one-of-a-kind Diet Coke bottles, we partnered with celebrity stylist Brad Goreski to host a pop-up fashion house experience in New York City at the start of fashion week. The new bottles were being heralded as the season’s “must have accessory” and needed to be the focus of the event. We designed a radiant wall/photo backdrop and chandelier using the bottles and accessory tables that color coordinated with product packaging. We also designed an email campaign that teased the event and an RSVP website.