Yoplait needed to solve a problem: teens were aging out of the yogurt category, finding kid yogurt “uncool” and adult protein options “boring.” To launch the Go Big innovation, the brand needed to win over teens while convincing “Gatekeeper Moms” to buy in.

The creative approach: develop a social visual identity and launch content strategy with high-energy, platform-native content designed to bridge the gap between teen aspiration and parental approval. This included comprehensive social visual guidelines to ensure brand consistency at scale, plus directing and animating a high-volume launch library.

The campaign scaled Go Big’s fanbase from zero to 5,000+ in the first quarter and delivered 9% over-performance on planned impressions, successfully establishing the brand’s digital presence and proving the dual-audience strategy could work.