Many kids drop out of the yogurt category in their teen years. Products made for young children are no longer cool, and protein-packed options are too boring. Yoplait’s latest innovation, Go Big, was created with this underrepresented consumer in mind, but the brand needed mom to bring it into the house.

We reached our target through the channel she uses most…Facebook (keep in mind, this was 2016). By developing social visual identity guidelines and creating content that fed the channel for the first four months, we increased Go Big’s fanbase from zero to more than 5,000 and delivered an additional 9% impressions above planned.