Following the success of “Small Business Revolution: Main Street” Season 1, Deluxe returned to Wabash, Indiana to provide free marketing consulting to local business owners. The challenge: create a home base that could bridge the energetic Small Business Revolution campaign brand with the professional reliability of the Deluxe parent brand—and do it in a way that would build trust with skeptical small business owners.

The design transformed a vacant art gallery into a modern, multi-functional co-working space. The modular environment transitioned seamlessly from intimate consulting sessions to large-scale panel events, with every touchpoint—from exterior signage to interior flow—designed to foster collaboration and brand credibility.

The space became the strategic and emotional anchor for the Wabash activation, reinforcing Deluxe’s commitment to the community and supporting hundreds of one-on-one business consultations.