The brief was simple: make Coca-Cola’s limited-edition holiday bottles irresistible. Then the budget doubled overnight, and we had a week to produce twice the content.

I art directed the full holiday shoot—styling, prop procurement, and production, including a custom-built fireplace set—bringing Share a Coke’s seasonal lineup to life with playful, warmth-filled imagery. Share a Coke with Santa. With Comet. With Someone Naughty. We also shot content promoting Coca-Cola’s custom name bottles, giving fans a reason to order for weddings, parties, and anyone worth celebrating.

The result was a library of scroll-stopping social and digital content that made the bottles look as good as the holiday itself.