Architecture firms know how to show their work. But showing why it matters, the community it serves, the history it honors, the people it changes, that takes a different kind of storytelling.
I took ownership of video at HGA and gave it a structure it didn’t have before. What had been scattered and self-directed became a centralized practice: an in-house editor, trusted external videographers, and a consistent creative process from concept through delivery. I led on-location shoots, conducted interviews, and shaped the narrative, then directed the edit for the platforms and audiences each story deserved.
The result was something the firm had never had before: stories with a heartbeat. A documentary exploring the Playwright’s Center’s place in the community. A history brought to life for the Jackson Hole History Museum. A landscape architecture series, Common Ground, that found the human meaning in designed outdoor spaces. Work that didn’t just document, it moved people.
Role
Creative Director | Producer | Storyteller
For
HGA: Storytelling in Motion
Jackson Hole History Museum
The HGA-designed museum campus is a cultural destination that connects a community to its past, present, and future, welcoming diverse audiences locally and nationally. The video takes you there, into the landscape, the building, and the vision behind it, with the architects and client speaking for themselves.
Videography: Paul Lavold, Sam Cook, Christian Jensen. Photography: Albert Vecerka/Esto. Editing: Claire Killion. Historical photographs courtesy of History Jackson Hole.