For more than 20 years, Sportech has provided custom OEM parts and products to the power sports vehicle industry. Their client roster includes all of the big hitters in the field — Polaris, Arctic Cat, Ski-Doo and Honda. After great success and growth, they reached a point where it was time to diversify their client portfolio and communicate their unique brand to the world. They required a brand identity that did their capabilities and quality of work justice, as well as an online presence that made their employees proud and enticed potential talent to join their team.