Wholly Guacamole wanted to be more than a dip.
We helped them become a lifestyle.

Built around the idea that real life is best lived unfiltered, the Live Wholly Tour sent us cross-country to five cities (Minneapolis, Los Angeles, Nashville, Chicago, and New Orleans) searching for America’s most authentic musical talent at open mic nights. We designed everything: the logo, tour bus wrap, event posters, sampling vehicles, social content, email, swag, and a custom website where fans voted for their favorite artist to open for Cold War Kids at the Live Wholly Festival in Salt Lake City.

The festival sold out at 7,000 capacity. The campaign generated 125 million impressions, 1.1 million video views, and a 14% spike in Facebook fans during the tour window.