While Snapchat turns us into puppies and flower-crowned goddesses and auto-tune turns any of us shower-singers and traffic-harmonizers into Whitney Houston, Wholly Guacamole knows real life is best lived unfiltered and authentic. Those who truly live, know how to Live Wholly.

This was the inspiration for Wholly Guacamole’s cross-country journey to find America’s most talented, unfiltered musical talent at open mic nights across the country.

We designed and produced all of the campaign materials: logo, social content, event posters and banners, emails, sampling vehicles, swag, image guidelines and a website that showcased open mic winners vying for their chance to open for Cold War Kids at the Live Wholly Festival.