Minute Maid believes you don’t have to be “perfect” to be #doingood.
Using the Minute Maid product line as our inspiration, we developed and produced more than 20 how-to posts for the #doingood blog in less than six weeks. Content featured upcycled container crafts and easy, healthy recipes that kids will love. While the goal of the content was to NOT be Pinterest-perfect, the posts have been a hit on the channel.