Minute Maid believes you don’t have to be perfect to do good.
Our job was to prove it.

As part of the broader #doingood campaign, I developed and produced 20+ how-to posts for the brand’s blog in under six weeks—upcycled container crafts and easy, healthy recipes designed for real parents and real kids, not Pinterest boards. The goal was intentionally imperfect: approachable, warm, and actually doable on a Tuesday night.