Hot Notes is the prominent fundraising gala for Southwest High School’s Performing Arts Council, featuring live student performances, silent and live auctions, and merchandise sales. The event raises critical operational funding for one of the top-ranked performing arts programs in Minnesota—but its visual identity hadn’t kept pace with the caliber of the program or the sophistication of its donor base.

The solution: a redesigned logo and comprehensive brand system including event collateral, social media templates, and branded merchandise. The new identity elevated the event’s presence in the community, signaling professionalism to major donors while maintaining the warmth and accessibility that makes Hot Notes a beloved tradition.

The rebrand provided the Council with a sustainable, scalable visual system they continue to use year after year, strengthening donor confidence and supporting the program’s ability to raise $50,000+ annually.